AVEENO® Baby is the UK’s No.1 Recommended Baby Skincare Brand by Pharmacistsand is Paediatrician & Dermatologist tested. 


AVEENO® Baby products are specially formulated with high quality oats to preserve their protective, moisturising and soothing properties. We unlock the power of oats with our science and transform it to provide daily and soothing care for your patients. 



Explore the AVEENO® Baby range


The AVEENO® Baby range is designed to cleanse, protect and help nourish from the first use and is suitable for a variety of skin needs and concerns – with formulas suitable for sensitive2 baby skin.

AVEENO® Baby Daily Care
Normal to dry skin

Protect, cleanse and nourish sensitive baby skin for 24 hours3.

Visit the Daily Care range

AVEENO® Baby Dermexa
Very dry, itchy & eczema prone skin

Clinically proven to soothe and relieve very dry, itchy skin. Also suitable for babies who may be prone to eczema.

Visit the Dermexa range

AVEENO® Baby Calming Comfort Bedtime
Normal to dry bedtime skin

Soothing oat & calming lavender scent to calm your baby before bedtime.

Visit the Calming Comfort Bedtime range

AVEENO® Baby Soothing Relief
Dry, irritable skin

Clinically proven to soothe your baby’s dry, irritable skin.


Visit the Soothing Relief range


Free samples* delivered to you

*Subject to quota and limited to pharmacies only

aveeno baby samples banner

Related Content


Patient Tool

AVEENO® Baby Range Guide

Learn more

Listing Page

AVEENO® Baby products

Learn more
  1. 1. Online survey of 200 UK retail pharmacists, conducted by IQVIA for Kenvue, May 2023. Participants were self-selected with geographic quotas to ensure national spread
  2. 2. AVEENO® Baby Daily Care 2in1 Shampoo & Conditioner & AVEENO® Baby Calming Comfort range is suitable for delicate skin.
  3. 3. AVEENO® Baby Daily Care 2-in-1 Shampoo & Conditioner suitable for delicate skin


Date of preparation: December 2023