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Each ingredient in our Triple Oat Complex is chosen for its ability to cleanse, soothe and
protect the skin. Our formula gets its name from three main oat-based ingredients1:

 

 

 

Colloidal Oatmeal

 

A powder produced by fine grinding oats that prevents water loss and supports the skin microbiome.

 

 

 

 

Oat oil

 

Extracted from oat grain and rich in lipids, which contribute to a healthy and functioning skin barrier.

 

 

 

 

Oat essence & extract

 

A liquid extract produced from an oat plant. It's naturally rich in avenanthramides, which offer potent soothing properties.

 

 

 

 

Aveeno® Dermexa products

 

Our Aveeno® Dermexa range is clinically proven to soothe and protect very dry, itchy skin. It is also suitable for people who may be prone to eczema.

 

Soothe and protect dry, itchy skin with Aveeno® in just a few simple steps.

 

1. Soak

 

Unlock the power of oats in this soothing colloidal oat bath soak from Aveeno®. It gently moisturises for soft, smooth, healthy-looking skin and provides suitable relief for dry, itchy, and irritable skin.

 

Simply add Aveeno® Soothing Bath Soak to water and stir until completely dissolved. For best results, soak for 15 to 30 minutes.

2. Wash

 

Aveeno® Dermexa Daily Emollient Body Wash uses our oat formula to gently cleanse without drying.

 

Our oat complex helps soothe the skin, while ceramides support the skin barrier2, leaving your skin feeling nourished.

3. Moisturise

 

Aveeno® Dermexa Daily Emollient Cream helps to strengthen the skin’s natural barrier. The formula, with a soothing Triple Oat Complex and ceramides, returns the skin to a natural pH level and helps improve the skin's natural microbiome balance.

 

Our daily cream is clinically proven to help prevent flare ups of intense skin dryness. After bathing, pat the skin dry with a towel and gently apply Aveeno® Dermexa Daily Emollient cream.

4. Protect

 

Aveeno® Dermexa Fast & Long-Lasting Balm intensely moisturises, to help reduce itchy sensations instantly for up to 6 hours.

 

It immediately soothes and relieves itchy sensations caused by dryness.

Hear from dermatologist Dr Soma 


Watch our Q&A video with dermatologist, Dr Cristina Psomadakis. Specialising in medical and surgical conditions that affect the skin, Dr Soma is also known for her skin education account, @dr.somaskin.

 

Hear her skincare top tips and find out why Dr Soma loves Aveeno® Dermexa Daily Emollient Cream. Plus, learn more about sensitive skin and the difference between the skin barrier and skin microbiome. 

Skin care top tips

 

Support your customers with helpful tips and insights for looking after dry and sensitive skin.

 

Check out our top 10 skin care tips

 

 

99% of dry skin sufferers would recommend Aveeno® Dermexa Daily Emollient Cream*

 

People stay consistent with their skin care when they find products they enjoy using – which is why it’s helpful to take the time to learn what your customers' preferences or concerns are.

 

Hear more from Aveeno® users to find out what they think about the Dermexa range and how it could help your customers.

 

Hear from Aveeno® users

 

*Survey with 144 participants, 2021

 

Explore the full Aveeno® range

Take a look at the Aveeno® Dermexa range as well as our other products for dry or sensitive skin.

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References

1. Kurtz ES, Wallo W, Colloidal oatmeal; history, chemistry, and clinical properties J Drugs Dermatol 2007 Feb 6 (2): 167-170. Available at: https://pubmed.ncbi.nlm.nih.gov/17373175/

2. https://www.medicalnewstoday.com/articles/benefits-of-ceramide-for-skin

 

 

Date of preparation: July 2023

UK-ACA-2300361