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Each ingredient in our Triple Oat Complex is chosen for its ability to cleanse, soothe and
protect the skin. Our formula gets its name from three main oat-based ingredients1:
Colloidal Oatmeal
A powder produced by fine grinding oats that prevents water loss and supports the skin microbiome.
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Oat oil
Extracted from oat grain and rich in lipids, which contribute to a healthy and functioning skin barrier.
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Oat essence & extract
A liquid extract produced from an oat plant. It's naturally rich in avenanthramides, which offer potent soothing properties.
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Aveeno® Dermexa products
Our Aveeno® Dermexa range is clinically proven to soothe and protect very dry, itchy skin. It is also suitable for people who may be prone to eczema.
Soothe and protect dry, itchy skin with Aveeno® in just a few simple steps.
1. Soak
Unlock the power of oats in this soothing colloidal oat bath soak from Aveeno®. It gently moisturises for soft, smooth, healthy-looking skin and provides suitable relief for dry, itchy, and irritable skin.
Simply add Aveeno® Soothing Bath Soak to water and stir until completely dissolved. For best results, soak for 15 to 30 minutes.
2. Wash
Aveeno® Dermexa Daily Emollient Body Wash uses our oat formula to gently cleanse without drying.
Our oat complex helps soothe the skin, while ceramides support the skin barrier2, leaving your skin feeling nourished.
3. Moisturise
Aveeno® Dermexa Daily Emollient Cream helps to strengthen the skin’s natural barrier. The formula, with a soothing Triple Oat Complex and ceramides, returns the skin to a natural pH level and helps improve the skin's natural microbiome balance.
Our daily cream is clinically proven to help prevent flare ups of intense skin dryness. After bathing, pat the skin dry with a towel and gently apply Aveeno® Dermexa Daily Emollient cream.
4. Protect
Aveeno® Dermexa Fast & Long-Lasting Balm intensely moisturises, to help reduce itchy sensations instantly for up to 6 hours.
It immediately soothes and relieves itchy sensations caused by dryness.
Hear from dermatologist Dr Soma
Hear her skincare top tips and find out why Dr Soma loves Aveeno® Dermexa Daily Emollient Cream. Plus, learn more about sensitive skin and the difference between the skin barrier and skin microbiome. |
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Skin care top tips
Support your customers with helpful tips and insights for looking after dry and sensitive skin.
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99% of dry skin sufferers would recommend Aveeno® Dermexa Daily Emollient Cream*
People stay consistent with their skin care when they find products they enjoy using – which is why it’s helpful to take the time to learn what your customers' preferences or concerns are.
Hear more from Aveeno® users to find out what they think about the Dermexa range and how it could help your customers.
*Survey with 144 participants, 2021
Explore the full Aveeno® range
References
1. Kurtz ES, Wallo W, Colloidal oatmeal; history, chemistry, and clinical properties J Drugs Dermatol 2007 Feb 6 (2): 167-170. Available at: https://pubmed.ncbi.nlm.nih.gov/17373175/
2. https://www.medicalnewstoday.com/articles/benefits-of-ceramide-for-skin
Date of preparation: July 2023
UK-ACA-2300361