Aveeno® combines more than 75 years of scientific research with the power of carefully selected ingredients, to provide hydrating and nourishing formulas that are at the heart of our skincare products.
Backed by more than 80 scientific publications, Aveeno® unlocks the incredible power of its signature ingredients. Our skincare solutions are tested by dermatologists, formulated with 100% pure nourishing oat to moisturise and cleanse dry skin.
Explore the Aveeno® body range
Aveeno's body care range is designed for a variety of skin needs and concerns
- with formulas suitable for sensitive skin.
Aveeno® Daily Moisturising Range
With 100% pure nourishing oat. For normal to dry skin.
View the Daily Moisturising range
Aveeno® Skin Relief Range
Formulated with triple oat complex for very dry and tight skin.
Browse the Skin Relief range
Aveeno® Dermexa Range
For very itchy, dry skin. Also suitable for people who may be prone to eczema.
Explore the Dermexa range
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Benefits of colloidal oatmeal
For generations, oats have been used as key ingredients in skincare products, thanks to their ability to soothe and moisturise the skin.
The colloidal oatmeal we utilise is associated with a range of benefits for the skin. It’s also known for its moisturising and protective properties.
Colloidal oatmeal helps to:
Prevent water loss.
As it has occlusive properties
Promote water retention.
In the stratum corneum, thanks to its humectant properties
Restore the skin to a normal pH balance.
Between 5.0 to 5.5, which helps support a healthy microbiome and restore the skin barrier.
Colloidal oatmeal works in the following ways:
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Cleanses Oat particles adhere to dirt and dead skins cells, allowing them to be washed away.
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Moisturises It restores moisture to the epidermis.
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Soothes Oats help sooth the skin.
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Protects Creates a protective film on the surface of the skin.
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Buffers Oatmeal acts as a buffering agent to help restore the skin’s normal pH.
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Date of preparation: June 2023
UK-ACA-2300322