Aveeno® combines more than 75 years of scientific research with the power of carefully selected ingredients, to provide hydrating and nourishing formulas that are at the heart of our skincare products.


Backed by more than 80 scientific publications, Aveeno® unlocks the incredible power of its signature ingredients. Our skincare solutions are tested by dermatologists, formulated with 100% pure nourishing oat to moisturise and cleanse dry skin.



Explore the Aveeno® body range


Aveeno's body care range is designed for a variety of skin needs and concerns
- with formulas suitable for sensitive skin.

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Aveeno® Daily Moisturising Range

With 100% pure nourishing oat. For normal to dry skin.

View the Daily Moisturising range
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Aveeno® Skin Relief Range

Formulated with triple oat complex for very dry and tight skin.

Browse the Skin Relief range
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Aveeno® Dermexa Range

For very itchy, dry skin. Also suitable for people who may be prone to eczema.

Explore the Dermexa range
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Aveeno® Cream

Formulated with colloidal oatmeal for sensitive skin.

Discover Aveeno® Cream

Free samples* delivered to you

*Subject to quota and limited to pharmacies only

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Benefits of colloidal oatmeal

For generations, oats have been used as key ingredients in skincare products, thanks to their ability to soothe and moisturise the skin.
The colloidal oatmeal we utilise is associated with a range of benefits for the skin. It’s also known for its moisturising and protective properties.

Colloidal oatmeal helps to:


Prevent water loss. 

As it has occlusive properties


Promote water retention.

In the stratum corneum, thanks to its humectant properties


Restore the skin to a normal pH balance.

 Between 5.0 to 5.5, which helps support a healthy microbiome and restore the skin barrier.


Colloidal oatmeal works in the following ways:




Oat particles adhere to dirt and dead skins cells, allowing them to be washed away.






It restores moisture to the epidermis.






Oats help sooth the skin.






Creates a protective film on the surface of the skin.






Oatmeal acts as a buffering agent to help restore the skin’s normal pH.




Dry skin & the role of emollients

Learn more


The Skin Microbiome

Learn more


Identifying skin types

Learn more

Date of preparation: June 2023